PLAYBOOK· 8 min read
The MENA Performance Playbook 2026
How senior teams are restructuring paid budgets around AI-assisted creative and first-party data.
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Insights & News
Notes from the growth desk.
Practical guides on performance marketing, CRO, creative testing and AI — written by the senior team shipping campaigns weekly.
CRO· 5 min read
Landing Page Anatomy: The 9 Sections That Convert
Field-tested framework for high-intent landing flows — the exact structure we ship for clients.
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AI· 6 min read
GEO: Ranking Inside ChatGPT & Perplexity
Generative Engine Optimization — a practical checklist for brands entering the AI answer layer.
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PAID MEDIA· 7 min read
Meta CBO vs ABO in 2026: What Actually Scales
Fresh test data across 40 accounts on when to trust the algorithm and when to control the pod.
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BRAND· 4 min read
Rebranding Without Losing Performance
How to migrate identity, ads and landing pages in the same sprint without a revenue dip.
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REPORTING· 6 min read
The Reporting Stack That Ends Vanity Metrics
A GA4 + BigQuery + Looker setup built for founders who want the truth in one screen.
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